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13 Ways to Increase Brand Reputation and Protect It

13 Ways to Increase Brand Reputation and Protect It

When talking about brand reputation, one of the first things that come to mind is reviews. What are customers saying about your product or service? While that is true, there is more to a brand’s reputation than racking up positive reviews. We delved deeper into brand reputation in this post and provided some actionable tips and valuable tools to manage it effectively.

The Ultimate Guide to Branding in 2021

If you run a business, there’s never been a better time to stand out from the crowd. Still, to make sure you’re at the forefront of your industry, you’ll need to learn how to take a brand from concept through to execution. This guide provides the latest information you need to get your company noticed and create an identity that lasts.

How to Find Out Who Owns a Domain Name with Reverse WHOIS Search and WHOIS Database Download

How to Find Out Who Owns a Domain Name with Reverse WHOIS Search and WHOIS Database Download

In the past, there was no way for users to find out what other domains, if any, a particular registrant owns without first translating a domain name into an IP address. But with the shortage of available IPv4 addresses, which resulted in the assignment of shared IP addresses to unrelated individuals or even companies, that approach has become riddled with difficulties.

Even if you can pinpoint the owner of an IP address, a shared one would provide users with a list of domains that may take a lot of time to sift through. If that IP address turns up as an indicator of compromise (IoC) in a publicly accessible report, affected users would have to go through each related domain’s WHOIS records to get to the bottom of the issue. Imagine how long that would take if you had 30 domains or more to scrutinize.

Thankfully, domain intelligence providers like our company have streamlined this process with the introduction of tools like Reverse WHOIS Search and offerings such as WHOIS Database Download.

This post shows how users can find out who owns a domain name in five simple steps.

How to Build Attacker Profiles By Using Domain Registration History Records

How to Build Attacker Profiles By Using Domain Registration History Records

Consider this scenario: You just got wind that a prolific cybercriminal has recently been spotted. You want to avoid joining his/her list of victims, of course. The question is how you go about it. Building attacker profiles, notably with WHOIS, might help.

Of course, that has become harder now that much stricter privacy protection laws like the General Data Protection Regulation (GDPR) are in effect. Typical WHOIS searches for a list of sites to avoid may no longer work since many domain owners, especially in the European Union (EU), can opt to redact their personal information from registration records.

Knowing a Domain’s Ownership History Can Help You Avoid Getting a Blacklisted Domain

Knowing a Domain’s Ownership History Can Help You Avoid Getting a Blacklisted Domain

When starting an online business or marketing campaign to reach out to more people, one of the most critical tasks is deciding on what domain name to use. You can’t just choose one on a whim — you need to put a lot of thought and research into it as your domain will carry your brand. Your research needs to include the domain name’s ownership history, among other things.

How Organizations Can Prevent Site Blacklisting with WHOIS History Search and WHOIS History API

How Organizations Can Prevent Site Blacklisting with WHOIS History Search and WHOIS History API

Maintaining the overall health of your site is no mean feat. Attacks could occur any time, regardless of a company’s size. Cyberattackers can hack into your network and compromise your site for use in their nefarious activities without your knowledge. Sometimes, you’ll only know what happened when search engines like Google put your site on a blacklist. And that can be detrimental to any business. Blacklisted sites may lose around 95% of their usual amount of organic traffic, which can negatively affect their sales. Apart from that, first-time visitors or potential customers can get discouraged if they learn that your site is considered malicious.

Brand Monitoring: Defending Your Company Against Cybersquatting

Brand Monitoring: Defending Your Company Against Cybersquatting

Cybersquatting made headlines in recent weeks when Facebook filed a lawsuit against domain registrar OnlineNIC Inc. and its proxy service IDShield for cybersquatting and copyright infringement. The lawsuit concerned domain names that use the word “Facebook,” “Instagram,” or variations of Facebook’s brands with the intent to trick users into thinking that they are legitimate sites of the complainant.

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